Retail Theft Defense Lawyer in Wisconsin

Charged with Retail Theft (Shoplifting) under Wis. Stat. § 943.50? Even low-value allegations can carry jail time, felony exposure, restitution, and long-term consequences for employment and licensing. Contact us today for a free consultation.

What the Law Says About Retail Theft in Wisconsin

Retail theft in Wisconsin is governed by Wis. Stat. § 943.50, which makes it a crime to intentionally take, conceal, alter, or retain merchandise without the merchant’s consent and with intent to permanently deprive the merchant of the merchandise or full purchase price.

“Retail theft” includes:

  • Altering price tags or switching labels
  • Taking and carrying away merchandise
  • Concealing merchandise
  • Retaining possession past the point of sale
  • Removing theft-detection devices
  • Absconding from services without paying
  • Shielding devices and tag removers

Because “merchandise” includes services, retail theft can also cover unpaid grooming, repair, cleaning, or hospitality services provided without a written contract.

Elements of Retail Theft

To convict someone of retail theft involving merchandise, the State must prove each of the following beyond a reasonable doubt:

  1. Intentional conduct – The defendant intentionally altered price, took and carried away, transferred, concealed, or retained possession of the merchandise.
  2. The property was merchandise held for resale by a merchant.
  3. The defendant knew the property was merchandise held for resale.
  4. The merchant did not consent.
  5. The defendant knew the merchant did not consent.
  6. The defendant intended to permanently deprive the merchant of the merchandise or its full purchase price.

Knowledge and intent may be inferred from conduct, statements, and surrounding circumstances.

These elements are detailed in Wisconsin Jury Instruction – Criminal 1498 Retail Theft

Additional Retail Theft Offenses Under § 943.50

  • Removal of Theft-Detection Devices – § 943.50(1m)(f)
    • Removing anti-theft tags from merchandise.
  • Use of Theft-Detection Shielding Devices – § 943.50(1m)(g)
    • Possession or use of a “booster bag” or similar device to defeat alarm sensors.
  • Use of Theft-Detection Device Removers – § 943.50(1m)(h)
    • Using or possessing tools designed to remove anti-theft tags.
  • Theft of Services – § 943.50(1r)
    • Receiving services without paying, with intent to abscond or intentionally refusing to pay.
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Penalties and Sentencing for Retail Theft in Wisconsin

Retail theft penalties, similar to other theft charges, depend on the value of merchandise, the method used, and aggravating circumstances such as acting with another person or intent to resell online.

Value / Circumstance

Classification

Penalty

Merchandise valued ≤ $500

Class A Misdemeanor

Up to 9 months jail and $10,000 fine

Merchandise $500–$5,000

Class I Felony

Up to 3.5 years imprisonment (1.5 years initial confinement + 2 years extended supervision) and $10,000 fine

Merchandise $5,000–$10,000

Class H Felony

Up to 6 years imprisonment (3 years initial confinement + 3 years extended supervision) and $10,000 fine

Merchandise > $10,000

Class G Felony

Up to 10 years imprisonment (5 years initial confinement + 5 years extended supervision) and $25,000 fine

Coordinated theft (two or more people) + value ≤ $500 + intent to resell online

Class I Felony

Up to 3.5 years imprisonment and $10,000 fine (Internet Resale Enhancer)

Theft of services

Same penalties as merchandise: Class A Misdemeanor through Class G Felony depending on value

9 months jail – 10 years imprisonment and a fine from $10,000 – $25,000.

Shielding devices / tag removers

Penalties based on value of merchandise: Class A Misdemeanor through Class G Felony

9 months jail – 10 years imprisonment and a fine from $10,000 – $25,000.

Judges also consider criminal history, restitution efforts, cooperation, and how the incident occurred.

Common Scenarios in Wisconsin Retail Theft Cases

  • Self-checkout scanning issues or machine errors
  • Tag switching or altering price stickers
  • Concealment in clothing, bags, or strollers
  • Returning items never purchased
  • Removing anti-theft devices or using booster bags
  • Coordinated theft with another person
  • Selling stolen items online shortly after the incident
  • Walking past the final point of sale unintentionally
  • Absconding without paying for services

These examples illustrate possible scenarios in retail theft cases.

Defending Retail Theft Charges

Retail theft cases often turn on intent, value, and the store’s interpretation of video or scanning data, which means these allegations are frequently defensible. An experienced attorney can challenge key elements, identify errors in how loss prevention handled the incident, and pursue strategies that reduce or eliminate the long-term consequences of the charge.

Common defense strategies include:

  • Lack of intent – Distraction, scanning errors, or misunderstanding can defeat intent.
  • No intent to permanently deprive – Intending to return or pay undermines required criminal intent.
  • Consent or confusion – Store practices may create ambiguity about permission.
  • Value disputes – Value determines whether the charge is a misdemeanor or felony.
  • Challenging coordinated theft allegations – Prosecutors must prove agreement and intent to resell online.
  • Unlawful detention or improper store procedures – Violations of § 943.50(3) can affect admissibility of evidence.
  • Misidentification or camera issues – Poor video quality can create reasonable doubt.
  • Aggregation challenges – Retail thefts sometimes improperly lumped together under § 971.36(3).

View some of the results the attorneys at Chirafisi Anderson, S.C. have obtained in felony cases across Southern and Central Wisconsin: Criminal Defense Case Results


Why Hiring a Retail Theft Defense Lawyer Matters

Retail theft cases often turn on intent, value, and the store’s interpretation of video or scanning data, which means these allegations are frequently defensible. An experienced attorney can challenge key elements, identify errors in how loss prevention handled the incident, and pursue strategies that reduce or eliminate the long-term consequences of the charge.

  • Local Experience Matters. We regularly defend retail theft cases across Southern and Central Wisconsin including in Dane, Rock, Iowa, Green, Columbia, Dodge, Jefferson, and Sauk Counties, understanding local charging practices, diversion criteria, and how felony enhancements are applied.
  • Proven Track Record of Results. Our attorneys have secured dismissals, charge reductions, and negotiated outcomes that avoid theft convictions, using strategies that challenge video interpretation, value calculations, and alleged “coordinated theft” theories.
  • Recognized Legal Excellence. Chirafisi Anderson’s attorneys are consistently recognized by Super Lawyers® and are active in WACDL and NACDL, reflecting respected trial advocacy and client-focused representation.

Contact Chirafisi Anderson, S.C.

If you were stopped by loss prevention or are under investigation for retail theft, early legal representation can significantly impact your options. Contact Chirafisi Anderson, S.C. for a free consultation with an experienced defense attorney.

Frequently asked questions – Retail Theft in Wisconsin

Yes. It becomes a Class I felony if the person acted with another and intended to resell the merchandise online.

Self-checkout errors are common, and the State must still prove intent. Scanner issues or distractions often create reasonable doubt.

Yes, but only if the detention complies with § 943.50(3) and is reasonable in cause, manner, and duration.

No. Restitution may influence negotiations but does not prevent charges or guarantee dismissal.

Unless expunged or amended, a conviction will remain on your criminal record. Some individuals qualify for diversion or reductions to avoid a theft conviction.